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MaMaMade Products is teaming up with non profit service agencies to provide carriers for at risk parents.

AT RISK PARENTS GET A HELPING HAND
Stressed out parents to be part of pilot baby carrier program


Turlock, CA, Dec 4, 2006:
    In January, 2007  groups of at risk parents in battered women�s shelters and parent resource centers will receive a helping hand, almost literally.  These parents will attend a class offering instruction on how to use a variety of baby carriers and at the end of the class, they will  get to go shopping and pick out their own brand new carrier.   
    Parenting is a hard job, made more difficult by the  additional challenges of poverty, addiction, abuse, homelessness and many other factors.  Parents are usually supported by extended family, friends, religious community and neighbors.  When these support systems are not present or are unavailable, parents can become extraordinarily stressed by the everyday challenges of parenting, leading to loss of feelings of competence as parents, less feelings of attachment to the children, and in the worst situations, possibility of abuse. 
    MaMaMade Products has come up with a unique solution to this problem by offering at risk parents a free baby carrier and instruction.  Partnering with local non profits, including the Margaree Mason Center  in Fresno, CA and Parent Resource Center in Modesto, CA, MaMaMade Products is providing a program that educates parents about how to use the carriers, helps them pick a carrier and then gifts them with a new carrier. 
    Babies that are held often are happier, cry less often, gain weight faster and are generally more securely attached to their caregivers.  Baby carriers allow parents to tend to older children, attend to household chores, and be more productive, while keeping baby close and entertained. Carriers also allow the parent and child to bond more closely by allowing a lot of face to face contact missing with strollers or other baby gear.  Research has shown that caregivers who are in contact with babies for long periods of time actually have higher levels of prolactin and oxytocin in their bodies, both of which help parents be more caregiving and attentive.  While these things are important for all parents, they are critically important for parents whose support systems are missing or parents who are at risk for addiction and abuse.
    MaMaMade Products is a parent owned company founded in 2002 to support parent and child attachment.  Their website, http://www.MaMaMadeProducts.com offers a variety of parent designed and produced items from traditional blankets to organic, fair trade baby carriers.

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If you would like more information or to schedule an interview with Heather Pierini please call MaMaMade Products at (415) 948-3131 or email press@mamamadeproducts.com.


MaMaMade Products
Held and Happy Baby Program


Objective: 
To foster close, positive attachment between parents and children under age 2 by providing baby carriers and eduction to parents in challenging situations who are at risk for burnout, abuse, or attachment problems.

Overview:
Parenting is a hard job, made more difficult by the  additional challenges of poverty, addiction, abuse, homelessness and many other factors.  Parents are usually supported by extended family, friends, religious community and neighbors.  When these support systems are not present or are unavailable, parents can become extraordinarily stressed by the everyday challenges of parenting, leading to loss of feelings of competence as parents, less feelings of attachment to the children, and in the worst situations, possibility of abuse. 
As a company, MaMaMade Products is committed to improving the lives of children everywhere by giving parents the tools to parent more conveniently and effectively.  Our carriers foster close attachment, make caregiving easier and even help raise the levels of oxytocin in the parent�s body, helping the parent feel more like cuddling.

The Program:
The Held and Happy program will accept applications from agencies providing services to parents at risk.  Parents at risk are defined as parents with children under the age of 2 who do not have adequate support systems in place, teenage parents, parents in recovery for drug or alcohol addictions, parents in homeless shelters or temporary housing, parents in battered womens shelters.  The agency must complete an application listing the number of parents and children participating, the requested dates of service  and any follow up parenting education that will be provided as an addition to the  Held and Happy Program.
The program will serve up to 10 parents per class, with classes being limited by agency space constraints and funding.


The Held and Happy class will have the following outline:
1.  How holding baby helps
    A. Baby
    B. Parent
2.  What carriers are available and how they work
3.  Participants try on carriers, find which one fits their needs
4.  In depth instruction on how to use carrier to build confidence.
5.   Participant is gifted with the new carrier of their choice!

How you can help:

For the Held and Happy Program to reach a wider population, we need community support.  MaMaMade Products is happy to provide the educational services associated with the Held and Happy Program for free to any participating agency.  You can sponsor a free carrier for a family in need for only $25.00.  While $25.00 doesn't pay for a complete carrier, MaMaMade Products will cover the rest of the cost of the carrier.  Your sponsorship is directly applied to MaMaMade Products to pay for the Held and Happy Program.

$25.00      Provides 1 carrier
$45.00     Provides 2 carriers
$85.00     Provides 4 carriers
$100.00     Provides 6 carriers

You can purchase carriers directly from our website at http://www.mamamadeproducts.com/catalog.php

To sponsor a complete program for a specific agency or to sponsor a complete class, please contact us for more information.

All carriers are rated for use from birth-30 lbs allowing for one carrier to be used for up to 3 years.


MaMaMade Products
Held and Happy Program
Agency Application

Agency Name:
Address:
City, State, ZIP
Agency Contact Person:
Phone:
Email:

Type of agency, non profit, description of how we can help your program

How many parents do you anticipate serving with the Held and Happy Program?

What parenting education do you currently offer?

What follow up support can you offer for the baby carriers?


Cost per participant is $25 paid through community donations.  If the agency and MaMaMade Products cannot solicit enough donations to cover the cost, exceptions can be made to offer the program once it has been scheduled.  No class will be cancelled solely for lack of funding.

Thank you for your interest in MaMaMade Product�s Held and  Happy Program.




Heather Pierini
MaMaMade Products
415-948-3131





 

 

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